During Virgil Abloh’s 4th Annual Skate Invitational, after a full day of appearances and commitments, there was a last-minute opportunity to have a skateboard signed by Travis Scott. With less than a minute before the opportunity disappeared, I sprinted back to the car, grabbed a skateboard, and made it back just in time. To some, it was simply getting a signature. To us, it was preserving a moment, creating value, and understanding that the smallest details often become the biggest memories. That’s what athlete management means at Zenergy Outdoors—showing up long after the negotiations are over and carrying the responsibilities that no one else sees.